{"title":"Serums","description":null,"products":[{"product_id":"iconic-skin-bioactive-peptide-serum-step-01","title":"Iconic Skin Bioactive Peptide Serum","description":"\u003cp\u003eAn extension of the Youthology Iconic Ageing Protocol™ and Step 01 of the Iconic Skin ritual. This advanced hydration layer combines a sophisticated multi-peptide complex with niacinamide, hyaluronic acid, a vitamin C derivative, panthenol, allantoin and Epilobium fleischeri — a rare Alpine luxury botanical valued for its calming and soothing properties. Designed to address the visible signs of skin stress and ageing while supporting hydration, resilience and the skin barrier. Youthology believes in Iconic Ageing, not anti-ageing: skin you will live in. Apply morning and evening, alone or followed with Biomimetic Lipid Elixir.   \u003cbr\u003e \u003cbr\u003e\u003cstrong\u003e Key Features of the Product\u003cbr\u003e1\u003c\/strong\u003e. Advanced multi-peptide complex including Matrixyl® peptides and Syn-Coll®    \u003cbr\u003e\u003cstrong\u003e2\u003c\/strong\u003e. Epilobium fleischeri: rare Alpine luxury botanical with calming and soothing properties    \u003cbr\u003e\u003cstrong\u003e3.\u003c\/strong\u003e Hydration layer with hyaluronic acid, niacinamide, vitamin C derivative, panthenol and allantoin    \u003cbr\u003e\u003cstrong\u003e4. \u003c\/strong\u003eTargets the visible signs of skin stress and ageing while supporting the skin barrier    \u003cbr\u003e\u003cstrong\u003e5.\u003c\/strong\u003e Step 01 of the customisable Iconic Skin ritual; use morning and evening     \u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich category should this product be in?\u003cbr\u003e\u003c\/strong\u003eBeauty \u0026amp; Personal Care \u0026gt; Skincare \u0026gt; Face Serums    \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \/ Item Form (if applicable)\u003cbr\u003e\u003c\/strong\u003eLiquid serum    \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Age Group\u003cbr\u003e\u003c\/strong\u003eAdults (18+)  \u003cstrong\u003e \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTarget Demographic\u003c\/strong\u003e\u003cbr\u003eAll genders; adults seeking barrier-supportive nourishment and skin comfort    \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIs product expirable\u003cbr\u003e\u003c\/strong\u003eYes\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the product's Shelf Life (if applicable)\u003cbr\u003e\u003c\/strong\u003e2 years    \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the Expiry Date appear on the product\/packaging? (if applicable)\u003cbr\u003e\u003c\/strong\u003eyes, underneath\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWeight - product content\u003c\/strong\u003e\u003cbr\u003e30ml\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct dimension\u003c\/strong\u003e\u003cbr\u003eBottle: 130 mm H × 30 mm diameter    \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePackage Dimensions (L x W x H)\u003c\/strong\u003e\u003cbr\u003eIndividual bottle: 130 mm H × 30 mm diameter. Estimated case of 6: approx. 100 × 70 × 140 mm (L × W × H).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLowest Discounted Price    \u003c\/strong\u003e\u003cbr\u003eRetailer promotion dependent    \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes Product Require batteries?\u003cbr\u003e\u003c\/strong\u003eNO\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Safety Warning (if applicable)\u003c\/strong\u003e\u003cbr\u003eFor external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children.      \u003c\/p\u003e","brand":"Collagen Powder: Youthology","offers":[{"title":"Default Title","offer_id":50520938348719,"sku":"SER-301","price":799.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/7293\/5087\/files\/SKIN_SERUM_FRNT.jpg?v=1790081887"},{"product_id":"product-title-iconic-skin-biomimetic-lipid-elixir-step-02","title":"Iconic Skin Biomimetic Lipid Elixir","description":"\u003cp\u003eAn extension of the Youthology Iconic Ageing Protocol™ and Step 02 of the two-part Iconic Skin ritual. This biomimetic lipid elixir is applied over the Bioactive Peptide Serum to help seal in its potent actives and hydration, while delivering an additional layer of moisture and lipid nourishment. Rich in squalane, precious oils and advanced botanical actives, it supports softness, suppleness and skin-barrier comfort. Together, Step 01 + Step 02 create a customisable daily skincare ritual that can be adjusted for skin type, season and climate. Apply morning and evening.    \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Key Features of the Product\u003cbr\u003e1\u003c\/strong\u003e. Step 02 of the Iconic Skin ritual, designed to layer over Bioactive Peptide Serum  \u003cstrong\u003e  \u003cbr\u003e2. \u003c\/strong\u003eHelps seal in the hydration and potent actives applied in Step 01    \u003cbr\u003e\u003cstrong\u003e3.\u003c\/strong\u003e Squalane-rich biomimetic lipid formula provides deep-feeling moisture and nourishment    \u003cbr\u003e\u003cstrong\u003e4. \u003c\/strong\u003eSupports softness, suppleness and skin-barrier comfort with precious oils and botanical actives    \u003cbr\u003e\u003cstrong\u003e5\u003c\/strong\u003e. Customisable morning-and-evening ritual for different skin types, seasons and climates    \u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich category should this product be in?\u003cbr\u003e\u003c\/strong\u003eBeauty \u0026amp; Personal Care \u0026gt; Skincare \u0026gt; Face Oils \u0026amp; Elixirs    \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \/ Item Form (if applicable)\u003cbr\u003e\u003c\/strong\u003eLiquid facial elixir \/ lipid oil    \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Age Group\u003cbr\u003e\u003c\/strong\u003eAdults (18+)  \u003cstrong\u003e \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTarget Demographic\u003c\/strong\u003e\u003cbr\u003eAll genders; adults seeking barrier-supportive nourishment and skin comfort    \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIs product expirable\u003cbr\u003e\u003c\/strong\u003eYes\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat is the product's Shelf Life (if applicable)\u003cbr\u003e\u003c\/strong\u003e3 years    \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDoes the Expiry Date appear on the product\/packaging? (if applicable)\u003cbr\u003e\u003c\/strong\u003eYes\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWeight - product content\u003c\/strong\u003e\u003cbr\u003e30ml\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct dimension\u003c\/strong\u003e\u003cbr\u003eBottle: 130 mm H × 30 mm diameter    \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePackage Dimensions (L x W x H)\u003c\/strong\u003e\u003cbr\u003eIndividual bottle: 130 mm H × 30 mm diameter. Estimated case of 6: approx. 100 × 70 × 140 mm (L × W × H).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLowest Discounted Price    \u003c\/strong\u003e\u003cbr\u003eRetailer promotion dependent    \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes Product Require batteries?\u003cbr\u003e\u003c\/strong\u003eNO\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Safety Warning (if applicable)\u003c\/strong\u003e\u003cbr\u003eFor external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children.      \u003c\/p\u003e","brand":"Collagen Powder: Youthology","offers":[{"title":"Default Title","offer_id":50520951390383,"sku":"ELX-306","price":799.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/7293\/5087\/files\/LIPID_ELIXIR_FRNT_d823ecf8-c95e-4a51-8d86-5f590d029247.jpg?v=1790949819"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/7293\/5087\/collections\/elixir_trim.png?v=1790945543","url":"https:\/\/youthology.co.za\/collections\/serums.oembed","provider":"Collagen Powder: Youthology","version":"1.0","type":"link"}